Paul covers the great white north for Advantage Label. Really, he’s the Account Manager for Northern Michigan. It’s a great fit for him since he enjoys downhill skiing, off-road motorcycle racing and is an overall outdoorsman. When he’s not outside, you’ll find him cheering on his son’s hockey team, the Gaylord Ice Hawks.
Paul joined our team in February 2008 and is as dedicated to our customers now as he was when he started. When we asked his favorite part of his job, he said, “Taking a business through the stages of finding a solution for their particular label or marking challenge and seeing the project through implementation.”
John Cusack joined the team as an Account Manager/Sales representative in 2002. John loves working side-by-side with customers, building long term friendships and observing improved results. John is an avid Michigan State University fan and would some day like to attend a major league baseball game at every park in the MLB.
Paul is Advantage Label’s first Inside Sales Account Manager, with a focus in the Arts & Crafts industry. His main goal is to make our customer’s lives easier by pairing a positive attitude with years of industry experience and hilarious humor – which makes Paul a joy to work with. Paul and his wife, Janice, have three kids – Mikayla, Nathan and Adelaide – and two dogs – Fletcher and Pippa. They all agree that while Paul is a great problem solver, he has absolutely no business moon walking. Luckily this shouldn’t interfere with his goal of running another marathon or climbing Mt. Rainer. We know you can make it to the top, Paul!
Jevan Elenbaas is a key member of our Sales force, offering his expertise and knowledge on a daily basis – all with a smile! When he isn’t in the office, chances are you can find him playing board games with his friends or one of many sports! He loves to play volleyball, softball, golf and basketball. He claims he can dunk, but we’ll believe it when we see it! Jevan and his wife, Emery, have three children – Rosie, Wesley and Charlotte – who he hopes to take on an extended trip to Africa, or revisit Aruba with one day. Hopefully they have a gorgeous golf course wherever you go, Jevan!
Todd Geglio is one of our shareholder owners, specializing in Account Management and Vendor Relations. He was born and raised in Grand Rapids, Michigan where he graduated from Aquinas College. Todd’s favorite part of his job is facilitating the success of great plans so that everyone involved benefits. He thrives on long-term customer relationships and finds each one very fulfilling. While not at work, Todd enjoys life with his family, watching his children grow and learn. You might also find him on the golf course (weather permitting!) or catching up with old friends. Todd is also an avid Detroit sports team fan!
Dave Hoover has been with Advantage Label since 2004 and has been an asset to the company out on the production floor, in the production office, and especially in his current role as Account Manager. He grew up in West Michigan, but has traveled extensively. Dave is a problem-solver who loves to offer customers tailored solutions based on their needs. As an avid Detroit sports fan, Dave also enjoys going to various sporting events around the city in his spare time.
Brad Knoth co-founded the company and is our President & CEO.
Brad, a Hudsonville, Michigan native, joined the Advantage Label team the day we opened our doors on September 1, 1996. Brad enjoys helping customers, coworkers and vendors over come challenges with creativity and excellence. He looks forward to watching the company grow and remains dedicated to developing his colleagues.
While not in the office, you’ll probably find Brad spending time with his wife Kimberly and his growing family: Jake, Nate and his wife Tori, Max, Sam and Will. You may even spot him on a nearby lake enjoying any type of water sport, especially kitesurfing. Other hobbies include playing in the snow, photography, aviation, cars, road trips, and scuba diving. Brad is not one to shy away from any type of adventure. After all, he’s been with us for all of these years!
Nate Knoth is one of our newest Account Managers, bringing a fresh perspective to the labeling world! Born in Grand Rapids, Nate has learned to make the most out of every season Michigan offers, and enjoys surfing lake Michigan year-round. One of his goals in life is to learn how to sail and travel around the Caribbean with his wife and first mate, Tori, recruiting their future children as crew members. When Nate isn’t busy surfing or traveling, you might be able to catch him enjoying a rerun of Seinfeld, reading The Hobbit, or spending time with his large family. Fun fact, Nate is an expert at cracking eggs; he can crack one in each hand leaving no shells in the pan! It’s 8am somewhere, Nate!
Steve is an owner and Account Manager at Advantage, where he thrives at helping customers come up with solutions to their unique challenges. Whether that means creating a new label, tag or application system take care of a current issue, or working through the best way to improve work flow with innovative ideas and products – he enjoys the opportunity to come alongside the customer and come up with solutions together. He essentially becomes an extension of his customer’s companies!
In his free time, Steve loves spending time with his three boys and working on his yard.
TJ wears a lot of hats around Advantage. As well as being an owner, he is the manager of our sales team while also handling his own sales territory and accounts. His expertise and love of working with people has lent to plenty of innovation in the fields he services, and he works closely with leaders in those industries to continuously improve their products!
Time with family and friends is also particularly important to TJ, so when he’s not at work, you’ll probably find him with his wife Melody or one of their four children – Tom Jr., Anthony, Jordan and Elaina – or his grandson, Brayden! They like to keep busy with all sorts of outdoor activities like camping, boating, hunting, fishing, golfing, or just traveling the globe, enjoying destination dining and crossing off one bucket list at a time. Hopefully you got yourself a pretty big bucket, TJ!
Dan, a Grand Rapids native, is part of our excellent sales team as an Account Manager. Dan enjoys helping companies develop brand recognition through unique packaging and labeling solutions. In his free time, Dan enjoys cooking steaks in his backyard for all seven of his grandchildren. Dan is an avid hunter and fisherman and his bucket list includes traveling to Alaska to hunt grizzly and brown bears.
Matt joined the Advantage team and made sure to bring his positive attitude and willingness to help in any situation with him! When Matt isn’t busy going above and beyond with our customers, you might find him watching Detroit sports or Star Trek, or on the links trying to improve his golf game. Matt has one dog named Sandi and his favorite quote is “The needs of the many outweigh the needs of the few.” Rumor has it Matt can also whip up delicious homemade strawberry ice cream! Advantage Label is excited for Matt’s future and happy he is on our team.
Arianna has been spreading her positivity with our team since day one! She has a servant’s heart and is always looking for ways to help. She into crime related podcasts and loves to take care of her many cool plants. She also enjoys the outdoors and finding time to camp, hike and run – especially in the UP – or even dog sled in Quebec! Arianna is not only excited for a new journey at Advantage, but also a new start in a new city – last June, Arianna and her boyfriend moved to downtown Grand Rapids from East Lansing. We’re so happy to have you join our team, Arianna!
Kat Hall started at Advantage Label as one of our summer interns and quickly became an important part of our team. She graduated from Intern to Customer Account Specialist, and now manages the entire Customer Service Team! She makes it her goal to overjoy the customer, which she does daily. In her free time Kat enjoys watching reality TV and spending time outdoors and with her incredible cat, Astro. Her and her husband, John, hope to visit as many national parks as they can. Interesting fact: Kat once broke BOTH her arms during a track meet in high school! We’re glad you’re fully functioning again, Kat!
Kaytie enthusiastically joined our Customer Service team, ready and eager to take on any challenge presented to her – she loves being a dependable resource for our customers and coworkers, alike! Outside of the office, Kaytie and her boyfriend Emilio are currently enjoying life with their 90 pound American Pitbull Terrier, Leo, and sister cats, Cleo and Kiri. You might find her watching any one of the Thor or Star Wars movies – she loves them all! – or taking a step back from everything with some relaxing yoga. She also loves to hit the beach with her paddle board and spend some time in the water, or travel around the country and experience as many cultures as she can. Eventually, she hopes to expand her travels beyond the United States – better start paddling, Kaytie!
As a Customer Account Specialist, Jennifer takes great pride in providing each of our customers with a positive experience. Whether they’re placing an order, or looking for additional information, Jennifer displays compassion that is appreciated by all who work with her. Jennifer attributes her optimistic attitude to some of her favorite movies and books growing up like Swiss Army Man and Girl in Translation. She believes that Comparison is the thief of joy, and happiness comes from within. Wherever it comes from, we all certainly appreciate the positive energy you bring to the office, Jennifer!
Dennis Bruin is one of our heavily relied upon, Technical Service and Support team members. He was born in Long Beach, California and raised in Cedar Springs, Michigan. Dennis graduated from ITT with an Associates Degree in Network Administration. After 9 years serving as a DJ and Karaoke Host, Dennis decided to capitalize on his technical skills and join the Advantage Label team. Dennis’ goal is to inherit all the knowledge and training to accommodate the needs of his customers, helping them to feel the value in the company. He’s proud to offer innovative, quality products and service excellence. While not making customers happy, Dennis is busy planning a wedding in Jamaica to his 7 year love, Stacy. One day, he would love to travel out of the country, skydive, ride in a hot air balloon and go ocean fishing. We think he could accomplish all of these things on his honeymoon!
Austin Jelsema is a key member of our Technical Service and Support team. He lives in Grand Rapids, Michigan with his pet dog, Mozzy. Austin is a jack-of-all-trades here at Advantage and he excels in providing the best service to our customers and loves to help out his fellow employees. He makes Advantage Label a fun place to work and says he feels like he is part of a family when he is here! His favorite sports team is the Golden State Warriors and he’d love to travel the world someday, but in the mean-time, he’ll settle for a nice round of golf or paintball. Austin is a bit of a daredevil! One of the items on his bucket list is to go skydiving!
Rod has been with the company since 2002 as a Technical Service & Support Representative. He’s the guy who can answer just about every printing or packaging question. Rod believes the company delivers a quality product with quality people who look to build loyal customers. While not solving problems at work, Rod enjoys spending time with his Blue Healer, Annie and with his extensive family – he has 14 brothers and sisters! He loves to golf and is a Spartan fan. Go Green!
With a Packaging degree from MSU, Mason is a natural fit here at Advantage Label and brings a wealth of knowledge and a fresh perspective with him! He has joined our team of Field Service Technicians and is more than happy to help assist our customers with a positive attitude. Mason has two brothers, and is originally from Suttons Bay, Michigan. He loves traveling and being active outdoors, so when he’s not at work you might find him snowboarding, wakeboarding, mountain biking or golfing. He’s already hit the slopes in Japan – where to next, Mason?
Lauren Plinka is a Graphic Designer in our art department who loves putting her creativity to the challenge! Originally from Frankenmuth, Lauren got used to attending a variety of the town’s annual festivals and loves discovering new ones throughout the year in Grand Rapids. In her free time, she enjoys going to trivia nights, playing or watching league sports, visiting new breweries in town and hanging out with her husband, Nich, their lively cocker spaniel mix, Mac and goofy daschund, Cheese. Fun Fact: Lauren used to work at Disney World as a lifeguard! It’s still one of her favorite places to visit.
Ken Waterman is our Pre-Press & Art Department Supervisor. Ken has great depth of expertise and is always willing to step up and lead or tackle any challenge. He joined the Advantage Label team in 2013. Originally from Lansing, Ken enjoys music, flying, model building and collecting. He has a full house with his wife Autumn and 5 children, Kyndal, Katie, Ava, Micah and Sage. Don’t forget their dog, Selah and cat Isabell! Ken takes pride in his work and puts his heart into every project he works on. He is continually raising the bar for himself and constantly seeks to reach his full potential, which includes helping other team members and customers do the same.
Allison Willacker is a Graphic Artist in our Art Department, who excels at creating great relationships with customers and coworkers, alike! Born and raised in Grand Rapids, Allie enjoys heading to the beach or visiting her favorite local spots with her fiancé, John. When she needs a break from the Michigan cold, Allie likes to get away to Florida with her family, stopping by her favorite travel destination – Pictured Rocks Beach. When she’s not busying catching rays, you might catch Allie watching her favorite show, Curb your Enthusiasm, or reading Harry Potter, her favorite book series. Fun fact! Allie was born on Friday the 13th. She might be a wizard, after all!
As an Administrative Assistant, Lynne is the friendly face who welcomes people to Advantage Label and greets everyone over the phone! She is also a master at keeping things in order at the office and incredibly helpful with any task she’s given. Lynne absolutely loves to travel with her husband, and she dreams of exploring the pyramids in Egypt, hiking up Long’s Peak Mountain in Colorado and climbing to the top of the Eiffel Tower – now that would be exotic traveling! Fun fact: Lynne has always wanted to be a taxidermist!
Pam is our Administrative Assistant from Grand Rapids, who joined our team in 2010. She and her husband Rob have two sons and their dog, Scooter! Pam is a ray of sunshine at the office and customers will feel her warmth through the phone when they talk to her. Her favorite part of the job is exceeding customers expectations to make their day! While not working, Pam enjoys photography, gardening and kayaking. One day she would like to take her family to England to visit the place where her grandmother grew up.
Born and raised in Grand Rapids, Michigan, Aaron Casnave works in our Shipping Department. His specializes in ensuring each and every package leaves the building on time and he also keeps things neat and tidy in the warehouse. He prides himself on providing excellent service and enjoys working with such a great team of employees. On his days off you’ll find him spending quality time with his family and playing basketball or football. Aaron loyally cheers on his favorite team, The Baltimore Ravens.
Since starting at Advantage, Tom has acquired experience in several different positions within the company – making him a bit of an expert when it comes to our daily operations! Currently, his time is spent working in our Shipping Department, where he helps ensure all the labels we produce make it out the door and into your hands! In his free time, he enjoys fishing, being outdoors and spending time with his large family. Keep living’ the dream, Tom!
After joining Advantage as an intern, Kyle quickly became an integral member of our team – as our Financial Manager, he works closely with our customers doing the work that keeps the Advantage doors open! His kind attitude makes him a pleasure for everyone to interact with, and he loves that what he does plays a part in positively impacting the entire company and all our employees. When he’s not busy running the books, Kyle has plenty of hobbies including snowboarding, rock climbing, mountain biking and relaxing on Sundays. Someday, he hopes to own a small cabin where he can enjoy all his passions with his dog by his side. If anyone knows how to budget to make that dream come true, it’s you, Kyle!
With Josh on the Advantage team, our Supply Chain has never been in better hands! His keen eye and dedication to the details ensure that each interaction with Josh is a positive one, no matter what the situation! When not at work, you might find him with his wife (Sarah) and daughter, either boating, hiking or snow skiing – TBD on whether or not their dog (Blue) and cat (Louie) get the invite! He’s also dabbled in cars and car racing, because according to one of his favorite quotes, “ Do, or do not. There is no try.” Thanks for all you DO, Josh!
Ray Deladurantaye III is in charge of all the scheduling that goes on at Advantage, meaning nothing would get done if not for him! His favorite part of working at Advantage Label are the people he works with and the atmosphere that he encounters every day. Ray is married to his wife Dorothy and has 5 grown children. While not at work, he enjoys spending time with his grandchildren! He also loves to spend a weekend away at his cabin in Alpena, working with wood, hunting and playing bass guitar in a country cover band. A fun fact about Ray, is while playing in the band, he had the privilege of being the opening act for Blake Shelton and Billy Currington.
As our Production Operations Manager, Joe spends most of his time making sure our floor is running as smooth as possible – his goal is to see to it that our customers have a positive experience every time they place an order with us, and we appreciate everything he does behind the scenes to make that happen! When Joe isn’t orchestrating our production floor, you’ll probably find him with his wife, Lindsey, and their shaggy Old English Sheep dog, Bauer. He’s fluent in French (Joe, not his dog!), and loves Game of Thrones, Harry Potter, home remodeling, being outdoors, and 24-hour games of Hockey – but only when the Guinness World Record decides to acknowledge them! WE acknowledge all the hard work you do, Joe, and we’re proud to have you on your team!
From Onsted, Michigan, John joined our team in 2001. He currently supervises Pre-press and Quality. He loves his fellow employees and the family atmosphere he observes in the office every day. John has worked up through the ranks, with roles that included estimating, scheduling and production. In his free time, John enjoys hunting, fishing and spending time with his wife, two sons and their two dogs. His bucket list includes hunting elk in Colorado!
Kim is our Chief Operating Officer who joined the company in 2001. In 2015 Kim also became one of the shareholder owners. Kim’s favorite part of her job is helping the people she works with – answering questions and coming together to find solutions. Kim believes that when you are proud of the work you do each day, you strive to be excellent at it. While not at work, Kim enjoys camping and spending time with her family. In the summer months, you may find her at one of her two favorite beaches – Hoffmaster or Ludington. Kim’s bucket list goal is to fill up her passport book once before it renews. Pack your bags Kim!